Hi, I'm Kevin.

Supporting clients across AI platforms, B2B SaaS, ecommerce, and consumer apps. I clarify target personas, sharpen positioning and messaging, optimize brand channels, and align product roadmaps to the biggest opportunities. My work helps leaders make clearer decisions, tell a stronger story, and execute GTM with confidence.

Promoted from Director of PMM to VP of Product Strategy, leading a 30+ person global org across product, marketing, engineering, and community. Owned product vision and GTM for a Gen Z gaming app and drove clarity in an ambiguous problem space. Unified leaders with narrative, customer insight, and market validation to secure buy-in and roadmap funding.

Led product and marketing strategy for an AI-focused innovation studio, supporting B2B and B2C teams building new products and modernizing their digital experience. Clarified customer jobs, refined value positioning, and shaped GTM across multiple launches, including an AI music platform.

Owned GTM for Horizon Worlds' creator ecosystem from closed beta to GA. Led segmentation and ICP research to refine positioning and guide roadmap decisions. Launched the Creator Accelerator Program to grow creators and improve content quality. Built executive narratives that aligned cross-functional leaders on strategy.

Partnered with product leaders to surface top customer pain points and prioritize fixes that improved trust and unlocked trapped revenue. Built an NLP clustering tool and Tableau dashboard that turned raw feedback into actionable insights.

Equipped sales with data-backed value stories that proved ROAS and incremental lift, unlocking larger client investments. Served as the insights partner in P&G executive meetings, translating analysis into clear recommendations that informed strategic decisions and built trust.

Turned POS and panel data into recommendations that shaped P&G Personal Healthcare's brand strategy and investments. Trained P&G analytics teams in predictive modeling to improve forecasting and decision-making.

Analyzed claims utilization and benefit design to deliver actionable insights that enabled leadership to manage risk, budget more effectively, and implement multi-year strategies to reduce healthcare costs.